12 Domains Of Culture Technology And Material 2 Essay

BACKGROUND PAPER ON 12 DOMAINS OF CULTURE: TECHNOLOGY MATERIAL 1. There’s no arguing that technology has helped make life easier. Americans use it every day to communicate, travel, build and entertain themselves, but is it all positive? Does technology replace that which makes us human? Is technology harmful to the preservation of cultural values? Think about these questions as the effects of technology and material on American culture are explored. In the first point, the production element of technology and material will be covered, how it’s thought up and how it’s made. Then in the second point, the adoption aspect of technology and material will be examined, with how it ends up in the hands of everyone and becomes a part of†¦show more content†¦This is how technology is adopted into American culture. Before a new technology is sold to the public, private companies must consider the perceived benefit, the ease of use, immediacy of benefits, price, riskiness and return on investmentii. The motivations of pr ivate companies to make a profit are the primary factor considered in whether or not a new technology will be released, regardless of how much the technology is wanted or needed. There is no formal voting process that takes place for the public to decide what new technologies will be implemented into society. It all relies on private companies to sell them if they believe they can make money. The argument can be made though that the material and technology that consumers buy is them directly voting on what is adopted into American culture. 4. Arriving at the conclusion; It was explained how the production of technology and material has affected American culture. There have been numerous advances in technology that promise to make life easier and change how Americans operate as a culture. It was also explained how technology and material is adopted into society. Private companies are the primary force and they are motivated only by the promise to make a profit. As technology continues to advance and make lives easier, society is increasingly faced with the growing dilemma that was posed in the beginning. Will technologyShow MoreRelatedMagnets and Electromagnets Essay1029 Words   |  5 Pages Introduction Magnets have existed for hundreds of thousands of years and have been used by many different cultures throughout this time. Magnets have been useful throughout the years because they can hold two things together just through the force of the metal in the magnet. 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The Alchemist Free Essays

The Alchemist Essay In life, everyone has their own personal legend. Whether it be giving people a reason to remember the name or getting the dream job, the journey to a personal legend is not an easy one. A personal legend can take your entire life to achieve or even realize what it is! Santiago’s personal legend was to find the treasure, and although it was not an easy task to handle he managed to make it happen. We will write a custom essay sample on The Alchemist or any similar topic only for you Order Now Santiago would not have reached his personal legend without the dream that started it all (the call to adventure), the obstacles that ended up helping him( tests, allies and enemies), or the people he met along the way (mentor). To begin with, Santiago would not have realized what his personal legend is without the dream. The dream reoccurred and at first Santiago tried to brush it off, but then he thought of it as an â€Å"omen†. This is his â€Å"Call to adventure†. From there, he decided he wanted to be a Sheppard and travel the world with sheep. Later on in the book he met the gypsy woman. She told him, â€Å"You must go to the pyramids in Egypt. I have never heard of them, but if it was a child who showed you them, they exist. Then you will find a treasure that will make you rich†(Coelho 14). If the gypsy would have never explained to him what the dream meant, he might have not known the true meaning of his personal legend, and would not be able to fulfill it. Continuing, the result of Santiago’s journey might not be the same if the obstacles that were in his way were not there. It’s kind of like the saying â€Å"One step back, two steps forward†, the obstacles that may have momentarily been bad or got in his way, actually ended up helping him in the long run or making him stronger. For example when Santiago lost all his money and had to work in the shop for a year or so, he ended up making money and learning to speak Arabic which was very useful for him. Finally, the mentors that Santiago met throughout the book were also very crucial to him reaching his personal legend. He met the gypsy woman who was almost as important as The Alchemist. Without the gypsy woman, Santiago may have interpreted the reoccurring dream he had (his call to adventure) incorrectly and never realized/achieved his personal legend. Another important character to the story was The Old King. He tells Santiago â€Å"They show that, when we strive to be better than we are, everything around us becomes better too. †(Coelho 150) There are many steps to achieving your personal legend. Everyone has one, but not everyone can fulfill their legend. One must first realize what it is and then go from there. In Santiago’s case, his three most important steps were his call to adventure, the tests, allies, and enemies he encountered, and the mentors he met along the way. How to cite The Alchemist, Essay examples The Alchemist Free Essays Having the ability to succeed to your personal legend, and find self discovery allows people to open their minds and see the world for what it really is and how everything has a purpose in life. The story The Alchemist, by Paulo Coelho, Santiago makes great change from beginning, to the end of his journey. From the start Santiago is just a shepherd with a small flock of sheep but when he learns of his personal legend, all of this changes. We will write a custom essay sample on The Alchemist or any similar topic only for you Order Now Initially, Santiago thinks he has fulfilled his goal by roaming the hills of Andalusia by being a simply shepherd. He believes that being a shepherd is a way of traveling but he never thought about what else could be out in the world. However, an old man who claims is the king of Salem comes to Santiago to give him the chance to travel more and see the greatness of the world, and to find his own personal legend. In the end, Santiago travels much farther than he ever dreamed about and see that everything in life is connected and becomes his own alchemist.Often in life, people are content with doing the same every day chores because there heart shows fear when they dream about dropping everything to find their own personal legend, because people do this they never succeed in finding true happiness or self – discovery through the journey they should have followed. However, if people can open up their mind to seeing the world around them they can follow their personal legend to its conclusion, since it is a person’s only real obligation in life.According to Undrai Fizer, â€Å"When you have discovered your destiny in God, you have just found the compass of life. Your destiny is the purpose or intentions of God for your life. † Therefore, an understanding of our destiny is important to improve our stay here on Earth. Initially, the protagonist wants to stay with his flock of sheep and be a simple shepherd who travels the hills of Andalusia. But Paulo Coelho teaches us the importance of self- discovery by taking us through the journey of a young shepherd, Santiago.Santiago’s depth of self- discovery at the beginning of the novel are shallow, and we see this when Coelho perceives him believing that travelling through Andalusia and experiencing a life as a shepherd is all he wanted to live for. A life of shepherding, Santiago feels was his dream. But something sparks; a dream that makes him realize that maybe just maybe there is more beyond simply travelling and seeing those castles and towns where others lived. Coelho justifies a turning point in Santiago where he will begin a pursuit of self discovery, all due to a reoccurring dream of hidden treasure. He is advised by a gypsy woman and an old man, King of Salem to seek out his dream that hold’s significance. â€Å"Never stop dreaming† the old man said. This makes Santiago’s want to achieve more in his life and experience the world that he has wanted to travel, by selling his flock of sheep to the King he heads off to a place where he will soon be taught how to read omens and to find his own personal legend. Santiago’s seeking and learning of the treasure is what will begin the journey which teaches us something about self discovery through this young shepherd. How to cite The Alchemist, Papers The Alchemist Free Essays

Boc Ohmeda free essay sample

Ohmeda’s current distribution system and sales organization is not well suited to implement Rountree’s new business strategy. The new corporate strategy calls for growth in high technology product lines and the current dealership channel is more suited to goods that require less education and information. In summary, the market trends combined with our changing corporate strategy will require Ohmeda to change the distribution channel and structure of the sales force. In the short run, this will require a transition period and an investment to reorganize Ohmeda’s sales force for long term growth. In the long run, we believe this consolidating market will be heavily specialist orientated. Due to these facts we recommend a dedicated sales force of specialists to address large accounts. The dealer network will be progressively scaled back to where their primary focus will be on the low technology markets where education is not important. Current Structure Sales people are given two weeks of training and few of the sales generalists have mastered the entire product line. We will write a custom essay sample on Boc Ohmeda or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This has led the salespeople to focus on the products that they did understand such as low technology, and the mature segments of the market. This is not the high technology segment of the market Ohmeda wants to focus on in the future. In fact, these are the areas where salespeople should not be spending much time due to the products being mature and generally understood by the marketplace. This is an extreme misalignment. Historically we had mixed products but limited focus on high technology due to misaligned incentives. There are certain facts which show the need to change Ohmeda’s current sales force strategy. The first revealing trend appears to be in the anesthesia equipment market where Ohmeda has been the market leader with a share of greater than 65% historically. However, recently a West German medical maker has capitalized on selling the story of their technology to medical specialists. This has resulted in them stealing market share from Ohmeda. Unfortunately this appears to be because we are relying upon our dealer network in this area too much. This company uses an exclusive dealer network that would be very knowledgeable about the product. In order to combat this and recapture market share, our salespeople will have to be extremely knowledgeable about the products. A second important indication of our inadequacy of our current structure was revealed in a study done by HCI. This study showed that Ohmeda reps were less effective selling into large accounts. Seemingly this would be an area where a â€Å"generalist† would have large cross selling opportunities. This does not appear to be occurring. Additionally, one would expect that this would be the hospitals where more decisions would be made by the medical specialists and larger hospitals would attract the most sophisticated specialist. Given the fact that we are trying to sell higher value and specialized equipment, a realistic conclusion would be that we should move towards a model of sales product specialist rather than generalist. In addition, Ohmeda will be launching new products that will be in the introductory phase of the product life cycle. These are respiratory ventilators and infant care. Educational needs will be higher arguing for a specialist sales force that is able to educate their customer. Market Trends The market trends appear to be shifting towards medical specialists controlling more decision making, especially in the market we are attempting to focus on. These individuals will be our primary customers. There are 5,789 hospitals in the US with a fairly large number of them in rural areas. In the past, this likely would have argued for the salesforce to be organized by geographical region to assure intensive coverage. However, the industry appears to be evolving due to consolidation. Ohmeda has 14 national accounts and sales to these customers have grown by 30% over the past 5 years. By re-organizing into a sales force defined by specialists, Ohmeda should be able to intensively cover these national accounts with knowledgeable sales reps. This is where the money is and the growth is. Their consolidation will in essence allow us to lessen the breadth of our dealer coverage and allow us to focus our sales effort in this high growth area. Restructuring Recommendation and Evaluation In the short term we calculate that the change to a specialist model will likely result in upfront costs in the form of training and hiring new reps. This will be a transition period that will ultimately lead to our long term vision: Ohmeda’s sales specialist selling to medical specialist in the high technology segment. We are not recommending that Ohmeda discontinue relationships with all dealers. We recommend that Ohmeda should keep some dealers to operate in the low technology suction market. This is a $24M market and we have a 60% market share. This $14. 3M in sales represents 15% of our 1985 medical equipment sales. We project this to grow 3. 27% per year. This market appears to be a cash cow segment where having dealer intensity is important. Over the past few years, a competing company focused on price has made some in-roads in this market and Ohmeda fears that terminating the dealers will harm this segment. Given that this is a price sensitive, low technology market we think the dealer network will be able to help fend off the competitor. History has proven this to be the case. To compare the efficiencies of the dealer network and Ohmeda’s sales force we looked at the relative efficiencies of the different mixes of the sales force. The current efficiency of the sales force was calculated at 310 $/hr. If they kept the dealer network in place but migrated to having all specialists in our sales force, the efficiency falls to 232 $/hr. If they eliminated all the dealers and then augmented their sales force to compensate for the loss of the dealers, the efficiency goes up to 379 $/hr. These efficiency figures demonstrate that eliminating the dealers while keeping the sales force as generalists makes commercial sense. With no dealers though, Ohmeda will need to hire thirty nine more sales representatives at a cost of $3. 4m per year. Offsetting this cost however is the savings of approximately $3. 6m that would be gained by eliminating the discounts paid to dealers (21% versus 6%). The scenario of eliminating the dealer network and then transitioning the sales force from generalist to specialist would require hiring 44 new personnel at a cost of $3. m. A more specialized sales force and lower number of dealers focused only on the low technology segment of the market will eliminate the current horizontal channel conflicts and the overlapping sales. These are additional assumptions we made in our calculations above and are sources of longer term value. We would like to finalize that utilizing the push strategy for the dealers that we currently propose will be benefic ial to Ohmeda. The pull strategy is appropriate to utilize with the direct sales strategy capitalizing on how we see the market in the future.